The Cupcake Cartel triathlon team was founded by former professional athletes Alise Selsmark and Callum Millward. This team is composed of hand-selected athletes from across the globe, all sharing a deep passion for triathlon and the healthy lifestyle it promotes.

While triathlon is inherently an individual sport, the Cupcake Cartel uses it as a tool to unite its members, fostering a strong sense of community and shared experiences. The old saying "you are the sum of the 5 people you spend the most time with" resonates strongly with us.

The team prides itself on being an active, close-knit network, providing a platform where members can be themselves and transcend social, demographic, and geographical barriers. No matter where you are in the world, being part of the Cartel means you're always connected.

Find out why we're one of the most popular triathlon teams in the world.

Batch of 2026 team applications open now. September 1st-14th. Race with our age group team in one of the best looking tri kits! Open to all athletes.